Outreach Call Client Case #1
Bill and Sandy own a local IT support company that had just invested in a marketing campaign to gain new clients within a specific business segment. The campaign involved multi channel methods (Social media and traditional mail) to deliver information that would help their prospects but keep their company top of mind if they had need.
Bill and Sandy needed to know if their “mailers” were received from the mailing list they had invested in and come up with a more focused list of prospects that were more likely to buy from them.
They started to call their list …but found this task took valuable time away from their current operations and found it very frustrating having to track and deal with some of calls that were not interested. This task became a big burden as they knew it had to be done but… the activity kept being pushed aside for other business activities.
Months went by from the time the original marketing mailer went out and the whole list was still not contacted. The investment in to the campaign was looking like it was going to be a total loss.
Bill came across RELATESALES Outreach Calls Service and decided to try it out in hopes of saving their marketing investment.
A strategy was formed with an initial meeting with RELATESALES and their team to ensure that Bill and Sandy’s company was represented in the best way. A call script was developed and call goals determined. The call campaigned was quickly deployed and started no later than a day after the initial meeting.
Bill and Sandy were able to see results in “real time” using a shared CRM platform and a summary of daily activity reports were prepared so that Bill and Sandy could rest easy that their investment was being well managed.
Bill and Sandy really enjoyed that the fact that they could interact with RELATESALES team on an ongoing basis as they saw fit. After-all, it was their business that was being represented! Having this dialogue allowed for productive reflections on the best times to reach and “fine tuning” questions and statements to say on each call.
All prospects had call attempts (some multiple) and the list was “cleaned” up to provide a focused new list of “Interested and Non-Interested” prospects.
A full summary report was provided to show “call productivity” as well as results ratios as it related to the effectiveness of the calls.
Bill and Sandy are now better prepared to follow up on their engaged prospects towards gaining more business!